How To Develop More Of It For Yourself
Of course there are many ingredients that contribute towards a personal trainer’s success but arguably one of the most important traits you need to succeed in your pt business is this…
R E S I L I E N C E
Resilience is the ability to “bounce back” after a shock or a fall. Without this quality, you are destined to fail as a PT or at best you will struggle and fall way short of ever fulfilling your potential.
The nature of the PT profession and the challenge of building a successful business is filled with obstacles, knock backs, rejection, frustrations, risks, big learning curves and mistakes. If you really want to build a successful career and a business for yourself as a PT, you have to be prepared to experience all of these things and to bounce back!
It’s too easy to get thrown by the smallest of events. Maybe you ask for something and you get a “no”. You send out an email and you get zero response. You spend weeks planning your latest boot camp or workshop and nobody turns up. You spend hours with a new client and they cancel. You follow all of the instructions but the technology still won’t do what you want. You send a launch email out and the website you want to promote crashes for no obvious reason. You get criticism for your work or for something you said or wrote.
I’ve experienced many of the above and many, many more along my business journey. All of these little problems can leave you feeling pretty exasperated; leave you feeling like throwing your hands in the air and shouting “Why me?” “What’s the point?” It can leave you feeling ready to throw in the towel.
Now I’m pretty sure there isn’t a single successful business owner out there who hasn’t at some point felt or said this on more than one occasion. But, the big difference between success and failure is what you do next because every time something goes wrong or something is tough you have a simple choice to make.
Either you can give up on your dreams, quit and go and do something else, something easier. Or you can learn, move on and get on with it.
If you have problems and challenges now by doing the same old thing or by doing nothing, just wait until you take that leap and make the decision to go for your dreams and you start working on it! The obstacles come thick and fast when you’re moving forwards and making progress.
I always remember something one of my very first mentors said to me which was basically if you’re not making any mistakes, then you’re not trying hard enough. You’re staying in your comfort zone and that won’t take you very far. So you have to find a way to get comfortable with being uncomfortable and with making mistakes.
How do you develop your resilience?
Change your mindset
It needs a mind shift to develop that resilience that’s required to keep you pushing through the obstacles.
People tend to think there should be or will be a time when they will be problem-free. The problem is thinking and wanting a life without problems. Let’s be clear right now – there is no such thing. There will always be problems and challenges. These are what make us grow and these are what help us to achieve great things.
When you achieve a successfully growing business, the problems don’t disappear. You simply get different problems and you get better at solving them. Accept that problems are just a part of life and a part of the journey towards achieving your most important and meaningful goals dreams. Accept this and you can focus on the bigger picture and finding the solutions to keep moving on wards and upwards.
Make a REAL decision
Have you made a real decision yet?
In business there is an 80:20 rule (not an exact science but it’s apparent) 20% of the personal trainers will get 80% of the results – results being a successful, thriving business. So what’s the decision you have to make? Are you going to be in that top 20%? Are you willing to do what it takes to succeed? Yes or No? It’s a decision that you need to make.
Find people who inspire you. Surround yourself with great mentors and professionals so that you have somewhere to go when you get stuck. And you get to know how they think and how they work so that when you face an obstacle, instead of asking “Why Me?” you can ask “What would she/he do?”
Get a coach
Without question, the process of building your version of the perfect business will at times be like that emotional roller-coaster ride. Your marketing strategy works, you feel elated. If it doesn’t, you feel depressed. Things work and don’t work all the time and it’s a challenge to try and keep on an even keel. Having someone there who can help you to quickly regain your focus, workout the solutions and plan and take the next steps is a valuable resource that can develop your resilience and increase the speed of your progress.
Invest in a high price programme
There is nothing like putting your money where your mouth is to motivate you to get results. The more painful the investment is for you, the more likely you are to get maximum results. The times I make the fastest and most significant progress in my business and the times I develop the most and demonstrate the most resilience is when I’ve invested in a high price mentoring, coaching or training programme where the cost has been a stretch for me, giving me maximum incentive and motivation to get the results I want.
Resilience is just about your ability to bounce back each time something doesn’t work or each time you hit an obstacle. The greater your resilience, the faster your progress, the greater your results.
The PT Business Gym Challenge
How resilient are you right now?
Take a look at recent examples in your business where things haven’t worked or haven’t gone as you would have liked. What was your reaction? What did you do? Did you learn and try again? Did you give up and move on to something else?
Are you avoiding doing something in your business either because you’ve struggled with it in the past or because you are just worried about getting it wrong or about making a mistake?
Make a decision today.
Are you going to be in that top % of successful personal trainers, running their own perfect business? Yes or No?
If you said yes, then know that from now on you’ll do whatever it takes to make it happen. You will bounce back no matter what and do you know something else? You might even find you enjoy the journey.