A recent study by the British Lung Foundation has found that one in four British people avoid exercise at all costs. The study was carried out to, “Highlight a variety of different types of exercise people can do to improve their fitness…” according to Mike McKevitt the Head of Patient Studies at the foundation.
This just backs up the huge potential that the growing fitness industry offers when improving the nation’s health and fitness. Mike McKevitt went on to say something that the fitness industry has been saying for a while; “There literally is (now) something for everyone…” and this is becoming apparent, with more fitness businesses being built around niche areas of fitness; using the potential of social media and networking in fitness to build their following.
The statement made by McKevitt has also been backed up by the number of people taking up fitness careers and starting businesses in niche areas of fitness such as Pilates and Conditioning. This huge growth in the industry is the perfect opportunity for Personal Trainers and fitness brands to make fitness more accessible and make fewer people avoid exercise.
Although McKevitt agrees that the fitness industry has something for pretty much everyone, he also said that there needs to be more of a focus around lung conditions, as he said; “Access to lung exercise classes across the UK is patchy. Often people are left waiting months to start a course, which is unacceptable.”
This is down to there being a lack of health and fitness professionals being qualified to offer these types of services, with it being a very specialist area. Although, for health and fitness professionals who want to go beyond what is expected of them, this is a calling for them to become qualified to make an impact in a place where it is really needed.
The study also went further than just inactivity among British people, as it also showed that 12% of the people surveyed said they have been referred by their GP to ‘tailored exercise classes’ to help them overcome an existing health condition. This is another sign that the industry needs to react to the clear need for specialist practitioners, therapists and trainers to give those in need sufficient and suitable care and treatment.
This is yet another way that as fitness professionals, we hold the key to making health and fitness care accessible for everyone; regardless. As professionals, we need to make fitness accessible and inclusive in every way possible, as fitness should revolve around complete inclusion and accessibility.
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