PTs Who Discover Their “Thing” Have More Fun And Make More Money

PTs Who Discover Their “Thing” Have More Fun And Make More Money

By Yvette Nevrkla, the founder and owner of The PT Business Gym which helps Personal Trainers to Get Niched, Get Noticed and Get Clients. Access a FREE Training Video on the Ten Biggest Obstacles To PT Business Success at www.theptbusinessgym.com

Imagine if you could spend every day doing what you love not just in your life but in your business too! We all know people who do jobs they hate and who just live for the weekend. What about you? I imagine that you chose your profession because you wanted to do something you love, something you’re good at and are passionate about. Broadly speaking it’s got some connection with helping your clients become healthier and fitter (and hotter maybe!)

One of the most business critical steps a PT can take is to discover their ideal and profitable niche because this lies at the heart of successful marketing and sales. Ultimately it’s sales that make the difference between endless struggle and a thriving business.

I want to share a case study with you to show you the difference it makes when you find your thing and master your marketing and sales.

When I first got to know Nico Valla he was in the process of relocating and was really concerned about how to build up his PT business in a completely new part of the country. He was actually thinking about quitting because business was just proving too hard, getting clients was hard. He estimated that out of 100 people he spoke with he would get only ten free sessions booked and out of those he would sign up maybe three. It was very demoralising and he was starting to believe that building a successful and profitable business as a PT was a myth. He took a leap of faith and invested in my business programme where he developed the core foundational elements for his business and one of those was identifying his niche – his “Thing” – the thing he was especially good at and especially passionate about. Another key element was mastering the art of selling so that he could make the most of every sales opportunity he created.

The result – Nico no longer thinks about quitting. He is loving his business and he’s having fun! He turned his depressing sales experience around so that he can turn every conversation into a sales opportunity and is reliably converting 80% of those people into paying clients using one of the top sales strategies I know. These clients are great clients for him. They get great results and they are happy to pay his prices which have increased too. He recently opened up a private studio, and using the skills and strategies he had learned, he was fully booked in just 8 weeks.

This business journey was kick started by finding Nico’s perfect niche. It gave him the focus and direction he needed to really get stuck in and start making real progress.

Building a successful business is challenging but it’s one hundred times harder if you do it by guess work and following the crowd.

My # 1 tip has to be to find the thing you’re brilliant at and nail your niche. Stop trying to be a PT who helps everyone do a bit of everything because this is a recipe for broke and burnt out.

By Yvette Nevrkla, the founder and owner of The PT Business Gym which helps Personal Trainers to Get Niched, Get Noticed and Get Clients. Access a FREE Training Video on the Ten Biggest Obstacles To PT Business Success at www.theptbusinessgym.com

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