Have you ever followed a specific strategy or method in your PT business and failed to get the results you were expecting? Why is it that some individuals appear to achieve success easily and others fail? How can two people apply the same strategy to their business goals and get such different results?
We asked Yvette Nevrkla, expert business coach for personal trainers, to answer these questions and more…
Most frequently the answer lies in your mindset – in your thinking. I’ve heard it said many times, “Success is 5% Strategy but 95% psychology.” It’s your thinking that most profoundly affects your experience of life and your results.
Yet something which is so influential is often ignored. Very few people ever invest any time in understanding their current mindset. In fact, many people are not fully aware of just how responsible their mindset is for their results let alone knowing how to work on it.
If you’re a personal trainer, then developing your awareness and understanding of the role that mindset plays in success is critical. It’s critical not only for the success of your own business but for the success of your clients because mindset will determine their results just as it does yours. Understand this for yourself and you will develop some tools to help your clients achieve the results they want too.
Here are 5 behaviours to look out for in yourself which indicate that you are not yet programmed for success.
If you are putting things off over and over again, holding back from doing something, whether that’s an action or making a decision, this is a sure sign that your current thinking is getting in your way. Most often, procrastination comes from fear. Fear of failing, fear of rejection, fear of offending, fear of ridicule. There will be something that you’re worried about; something you fear will happen as a result of you taking action and it can be enough to keep you procrastinating for a very long time.
What are you blaming for your current situation or results? Whose fault is it? The economy? Your family? The personal training profession? Your Gym? Blaming is a key trait of someone who isn’t programmed for success. Blaming involves giving your power away to anything and anyone else so that you don’t have to take responsibility. Your success or failure isn’t in anyone else’s hands except yours. If things aren’t working then you need to look at what you’re doing or not doing and change it.
Just like blaming, making excuses for your actions or inaction is just another way to avoid taking responsibility for your results. “I didn’t or couldn’t do it because….” We’ve all done it. The important thing is to realise that you are doing it and to recognise that it’s you who is holding yourself back. There is often a deeper reason at work which is holding you back and stopping you from doing the thing you need to do.
Staying in Your Comfort Zone
If you are inclined to stay well within your comfort zone, choosing pleasing methods over pleasing results, it tells me that you haven’t done the work you need to do as far as preparing your mind for success. You haven’t created the focus or desire required to get you doing what it really takes to achieve the results you really want.
Getting Distracted and Sidetracked
If you find yourself working on anything but the things that will progress your business, then you know there is work to do on your mindset. Very often people will avoid doing the important actions, spending time on activities that are of no value to their business. Checking emails, surfing the internet, tidying the house, chatting with friends – you will allow almost anything to distract you from what you need to do.
Each of these behaviours indicates that your current thinking is a barrier to your success. If you really want to be successful you will have to work on your thinking because until you do, it won’t matter what strategy you use, the results are not likely to change.
Yvette Nevrkla – expert business coach for personal trainers, published author and founder of The PT Business Gym, a company that specialises in supporting personal trainers to build successful and profitable businesses. With a career already spanning 15 years in the fitness industry and her experience as a business coach and business owner, Yvette’s knowledge and expertise is successfully helping personal trainers to get the business results they want and to survive and thrive in today’s competitive market.