As a qualified Personal Trainer, you may be considering whether to focus on one-to-one Personal Training sessions, or group fitness classes. We take a look at the two to give you an insight into the benefits of each, allowing you to choose the right type for your PT business…
Training clients on a one-to-one basis is a great option for gym newbies or more reserved clients who need lots of attention and motivation from their Personal Trainer. They may not want to workout in front of others, may be embarrassed or shy if they still feel new to the whole exercise thing. There are also those who do not want to share their trainer with others and like to feel that they are getting 100% of their trainer’s focus at all times.
One-to-one training is also a great choice if you plan to work with clients that have any kind of injury, medical condition or any other specific needs. Clients that also demonstrate any sign of needing additional attention with regards to posture, technique and instruction should also be steered towards the one-to-one pathway to ensure that they get the level of instruction and supervision they need. As a qualified Exercise Referral Specialist, you’ll be equipped to effectively train this niche client base.
This is also a great option for Personal Trainers keen to help clients with performance, including working with athletes and sports professionals. There are a variety of career options for qualified personal trainers. (Take a look!)
The limits of this method of training are usually purely financial. By charging an hourly rate, you’ll only ever fit a certain number of hours into a working week, therefore earning a steady income, yet one that will be unlikely to increase. Many Personal Trainers attempt to increase their income by increasing their fees, or extending their working day or week, but this isn’t always sustainable in the long run… you need time for you too!
Group training allows you to train numerous clients at the same time, maximising your hourly fee, creating a sense of community and group energy, and delivering results for those individuals who are motivated by group sessions.
You’ll need to make sure that each person is happy with the idea of being in a small group situation, but this set up will actually benefit some people more than one-on-one training would. It’s a great idea for early morning sessions, or for groups who respond well to challenges or short term goals.
There are endless options for those that want to train groups of people. If you love music, choreograph and manage your own Exercise To Music classes, or if you’re find of a spot of spinning, as a Studio Cycle Instructor, you’ll be ready to get on your bike and get your clients pedalling!
The type of training you choose for your Personal Training business, and the way in which you manage your time, is entirely up to you. But in order to create a sustainable way of working which generates a decent income, it’s essential to divert away from just the ‘hourly rate’ plan. Incorporating different training sessions into your working week will allow you to branch out into a wider network of potential clients, and increase your earning potential. Once you’ve qualified as a Personal Trainer, don’t just settle. Continue to develop your skills to allow yourself not only to stay ahead of the competition, but to allow you to increase your client base. You might consider working with obese clients, pregnant women, older adults or kids. By continually developing yourself, you stand yourself in good stead to develop a wide range of clients.
Speak to the Focus Team about getting started on your fitness career. Request a prospectus or give us a call!