How do personal trainers find clients?

How do personal trainers find clients?

One of the most asked questions from our Personal Training students is “how do I find clients?”.

After speaking to our qualified tutors, here are our 4 top tips for finding clients;

  1. Talk to people

Word of mouth is a powerful marketing tool.

It doesn’t always have to be a hard sell. A conversation with someone could lead to a new client.

Talk to local businesses in your area. Local businesses tend to hold influence in communities. Explain what service you offer and ask if you could leave some business cards/fliers with them.

If you can, you could offer a financial reward if they send you any new clients. The more people that know who you are the better.

Talk to friends and family to help spread the word of your new business. Everyone has a ‘friend of a friend’ – you could be that friend.

  1. Use Social Media to Market Your Service

Marketing your Personal Training services is crucial for finding clients. Be active on your social media networks. Interact with your clients. Liking their content isn’t enough – comment, share or express you’re proud of them.

As well as actively interacting, keep your content up to date. Try an Instagram story showing one of your one-to-one sessions – this highlights your skills and connects with the client. They will most likely share your content, which gets more people seeing you.

Post a ‘Top Tip of The Day’ to show you are the expert in the field. Potential clients will be more likely to come to you if you show your knowledge.

Praise your current clients, this shows you care about them and their progress. Everyone enjoys their achievements being showcased, this should lead to good reviews.

Try a video of a mini-workout or a ‘how-to’ video. The aim is to make your content engaging and shareable, so more people find you.

  1. Follow up on every lead

Seemingly obvious, but very important.

Choosing a personal trainer for some clients can be a long process. Deciding they want to make a change to their lifestyle, then deciding who they want to help them. Some leads will be very slow. These are just as important as the spontaneous ones who decide and pay on the same day.

Patience is needed. If they were desperate to be your client, they would be already. So, take the slower approach. Keep them reminded you’re there – not with a hard sell but check in every so often. If possible, personalise each check-in – use their name and any information you already know to make conversation.

When you have a pool of past clients, use a follow up to either bring them back to you or encourage a referral to their friends. Whether it’s a holiday message or a reminder you have an ‘offer of the month’ happening. Keep it friendly and natural – not spammy.

  1. Ask for referrals

Asking current / past clients for a referral is a good way to bring in new clients. It can feel awkward at first but when you’ve provided a good service, they will be happy to help.

Whether the referral is a client talking to their friends, family and colleagues or a written review on your social media/website. Either is extremely beneficial to you, it shows people like you and they are impressed with your skills.

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