If it’s all about you, if it’s all about the money or if you’ve never given it any thought, then my guess is that you’re not playing full out right now and your business isn’t achieving its true potential.
A purposeless business has these characteristics:
- Decisions are arbitrary and reactionary
- No clear way forward
- Lots of hard work without the rewards
But if your PT business has a clearly articulated purpose, the odds are definitely stacked in your favour.
A Purposeful Business Is A Powerful Business
Here are 8 ways that your purpose can increase the chances of your business succeeding:
Purpose provides a clear direction
Purpose helps to create a road map that helps you to stay on track so you don’t get lost. When you know why you are doing something it is much easier to stay focused and on track. It is a guiding beacon in your business that ensures you stay on course.
Purpose improves performance
Your performance is improved because your purpose drives everything you do so you can spend your time and energy on the right things. It helps you to make good decisions and to be proactive rather than reactive.
Purpose attracts good people into your business.
Humans are driven to take part in meaningful and worthwhile work. If your business actively and clearly communicates a meaningful purpose, people will be drawn to working with you – whether that is employees or outsourcing and partners.
Purpose drives creation and successful innovation
In your profession, it’s not necessarily about coming up with something new but coming up with something that works – putting it together in a new way that delivers results or meets needs of the customers you serve. When you are clear about your purpose, the drive to create and innovate is strengthened immeasurably.
Purpose builds your identity and brand
Being able to clearly and consistently communicate your purpose to the world and your customers builds a brand in the people who matter most to you and your business.
Purpose gives your business flexibility
Purpose is the only thing in your business that should remain constant – everything else can be flexible because the way you go about achieving your purpose will be open to change – your products, your processes, your business model, everything. Being flexible is one of the keys to succeeding.
Purpose is the key to a rewarding and fulfilling life.
Your business will make sense and what you do will make sense. When you have purpose you feel good about what you’re doing and motivated to do whatever it takes. If you don’t care and nobody else cares, then why would you bother?
Purpose will result in… making more money
A purpose gives your business a reason to exist and succeed that goes way beyond simply making money. It becomes bigger than you. And yet a business that is driven by a strong and compelling purpose has the ability to make more money than you thought possible. It can take on its own life. Think of some of the most successful businesses – most businesses were started by a person with an idea and a purpose. Purpose takes over and enables you to overcome your greatest fears and to do things that you might not otherwise be prepared to do. Think bigger.
Your purpose starts with you and works its way through to your products and services and into your marketing – it’s powerful stuff.
So I invite you to think about your purpose and the purpose of your business. When it feels like it’s bigger than you; when it feels like it really matters, you will feel a shift in your energy and motivation that will enable you to achieve extraordinary things.
To Your Success