Not all exercise lovers like to work out in a crowded club or gym. For certified personal trainers looking to tap into a niche area and gain more clients, why not bring the workout environment to the client?
Mobile personal training allows you to conduct sessions away from a club or gym setting, such as in a client’s house, garage, or even garden (dependant on the good old British weather!).
If you’re ready to branch out and get your personal training business on the road, a few tips on how you can successfully cater to a whole new range of clients…
Your mobile personal trainer service should be carried out with as professional an attitude as you would when working out with clients in the gym. Choose your equipment carefully, using pieces that are durable, attractive, clean, well serviced, and appropriate for your clients.
Ensure they’re portable enough to easily transport to and from your home-based clients. You can often find reasonable prices on refurbished equipment in the classified advertisements found in major fitness trade magazines.
For the mobile personal trainer, carrying around cardio machines isn’t exactly going to be a practical option! You’d be suprised how little equipment is needed to provide full-body workouts.
Free weights, with their compact size and great portability, are well suited to travel. They’re also among the most versatile and cost effective types of resistance equipment available, keeping your costs down as you build the client base up.
Shout About It!
Many clients looking for a Personal Trainer may overlook the fact that you offer mobile sessions if you don’t market your services effectively. Tell your existing clients that you now offer this service and ask them to let any friends who may be interested know.
Get yourself set up on social media (if you’re not already.. where have you been?!) and advertise your services within your local area. Facebook ads are a great way to target fitness lovers within a certain location.
There are only so many clients you can work with in a day, and as you increase your range of services, you’ll naturally find you increase your client base too! Defining a strategy for managing clients will save you time, money and energy.
Many mobile personal trainers establish a remit around a certain location where they are prepared to travel to (e.g. Manchester City Centre +10 Miles). Working with clients within a set area will keep travel time and costs down, and allow you to manage more sessions within a working day.
You may also consider organising your regular sessions so that you travel a smaller distance between to travel between them. Finishing the day with the client furthest away will help avoid a knock on effect if you’re late plus save you driving lost distances between appointments.
For the personal trainer looking to specialise, mobile personal training could get you on the road to a bigger client base.
Not yet qualified? No problem. Speak to the team about our Level 3 Personal Trainer courses coming to a venue near you.