As the fitness industry continues to grow, and more people look to enter the industry by keeping fit or pursuing a fitness career, there are more Personal Training businesses arising. Although, with the number of brands and Trainers rising, it can be hard to know what path to follow to start your Personal Training business. Apart from the essential things such as registering with the UK National Register of Personal Trainers; getting Public Liability Insurance and registering your business, it can be hard to get guidance that you can trust.
Down to this, our Tutors have outlined some of the steps you can take to make a successful start your fitness business.
Plan From Start to Finish
No matter how big or small your goals are within the fitness industry, it is important to plan out each step in your journey and the essentials that you need to get there. An example of this is your goal being ‘to be a leading Personal Trainer in a credible gym’, which is a good overall goal, but without knowing each step that you need to get there, you will be lost and without direction.
This is why furthering your plan with mini steps and checkpoints allows you to check in along the way to make sure you’re on the right path. So, if you have a goal of ‘being a leading Personal Trainer’, you can add checkpoints such as ‘gain reputable Level 2 & Level 3 Instructor qualifications’ to keep you focused and working hard towards your goals.
Certify Your Expertise
It’s all good to say you’re a Personal Trainer, which is what many people who are into fitness are doing, but when it comes to offering worthwhile training sessions, it is only those with industry recognised qualifications who are able to do so, and this is why it is vital to certify your fitness expertise before you enter the industry.
Many ‘Personal Trainers’ in the modern age of fitness offer sessions, but fall short to those Trainers who are dedicated enough to gain reputable qualifications, as the Active IQ and REPs logos are enough to show the public that you are qualified and worth your clients’ time and money.
Find Your Niche
In the modern age of fitness, it is common for Personal Trainers to go beyond the standard training sessions to offer more to their clients. As we see more research come to light and more specific areas of fitness becoming available to the public, there are new opportunities for Trainers to boost their income and client base.
Offering just the training sessions to clients can be enough for some Trainers, but now it is expected for them to go beyond this with new sessions to help clients improve their health and wellbeing. An example of this is the rising number of Personal Trainers who are pursuing CPD and specialist courses such as Studio Cycling or Kettlebell Instructing to help themselves build their ‘unique selling point’ and stand out from the competition.
Finding your niche can be tough, with new areas of fitness arising, so if you’re struggling to find yours, focus on an area of fitness that you love, as this will help you have a long and successful fitness career and fuel your progression.
When it comes to Personal Training and marketing, we are seeing fitness brands trump the game down to the big budgets and influencers on their side but as more people become more aware of the paid influencers, it is becoming easier for smaller brands and Personal Trainers to stand out and boost their business potential. This is down to social media users now looking for a ‘real experience’ rather than one that is fabricated by the big brands.
As social media grows, Personal Trainers are reaching out, exposing their services and engaging with the public to help get new clients and create their own fitness brand. Many people think of brands as big businesses, but now, individuals are able to create their own aesthetics and community with minimal effort; allowing them to create their own fitness brand.
Overall, there are various things that you can do when starting out as a Personal Trainer and building your own business, but these are our top tips from our tutors and students who have gone on to create their own fitness brand that help people work towards their goals day in day out.