For those considering becoming a Personal Trainer, you may think that once you’ve read the books, studied the courses and sat the exams, you have all of the tools you need to make it as a successful fitness pro. If so, you’d be wrong!
Sure, studying with a reputable fitness course provider who’ll teach you everything you need to know will get you started on the step to a successful fitness career, but taking it to the next level, well, that bit’s up to you!
We take a look at a few misconceptions of what it takes to be a Personal Trainer, so that you can ensure you’re prepared for what’s to come!
1. Once you’re qualified, you’ll be a success
Does a medical degree mean you can immediately perform life-saving surgery? No. The same way that a Personal Training certification doesn’t necessarily mean you’ll achieve lif-changing results.
A successful personal trainer is one who continues to develop their knowledge and skills by working with their clients goals and on their own personal development. Your qualification will get you started; your determined approach to making your personal training business that much stronger will make you successful.
2. Clients will always hire the most qualified Personal Trainer
Whist personal training clients are getting more and more savvy about who they choose to work with, a string of qualifications alone won’t cut the competition. Clients look for reputably certified trainers in the first instance (because who would work out with anyone that’s not qualified??) But they take into account a whole host of other factors from personality, motivation, patience and creativity.
So if you’re waiting for a truckload of clients to approach you based on your stream of fitness certificates, and a Sports-related degree, you may need to take a look at what else you have to offer. Demonstrate passion, a personable approach, clear steps to your process and realistic goals, then you’re talking like a successful Personal Trainer!
3. Clients will come to you
Whilst millions of individuals are doing their homework looking for a Personal Trainer to work with, the likelihood of them stumbling across you (and liking you based on what they see!) is slim. Tap ‘Personal Trainer’ into a search engine and you’ll be met with over 83 million results. So how will clients find you?… You’ll go to them!
Approaching potential new clients shows you’re a pro-active, dedicated and keen trainer. Get out there in front of people and show what you have to offer! Waiting for someone that’s looking to notice you’re there and you’ll be waiting a while!
4. Sales is for selling windows!
Ok, so not everyone likes salespeople. For most of us, the word ‘sales’ drums up images of cheap-suited twenty-somethings offering two for one windows and doors, or call centre staff that phone you just as you sit down to watch Eastenders!
As daunting as it may be, mastering the art of sellingyourself is essential for success as a personal trainer. A big chunk of your livelihood will depend on whether or not you can sell yourself well enough to encourage clients to part with their hard earned cash.
So before you cower in a cold sweat at the thought of cold-calling, knocking on doors in the local neighbourhood or bartering for business, we put together some top tips to help ease you gently into a salespersons psyche here.
5. Marketing doesn’t work
Many Personal Trainers admit that they couldn’t market their way out of a paper bag! They become Personal Trainers because they want to help people lose weight, reach their goals and live healthy lives. But the truth is, that promoting a business is every bit as important as knowledge when it comes to gaining new clients and subsequently… more money.
Without marketing, even the most experienced and skilled Personal Trainers will be desperate for work. That’s because even the best trainers won’t attract clients if their potential customers don’t know they exist.
But can trainers market their businesses without spending a small fortune? Yep! It just requires some common-sense marketing strategies and a little thinking outside the box.
6. You’ll work in a gym
When it comes to career prospects, the fitness industry has opened up a whole new level of options for personal trainers besides the traditional gym setting. In fact, there are very few jobs that offer the diverse prospects that a qualified personal trainer has. With the fitness industry projected to continue its mammoth growth over the next few years, employment statistics predict an above average increase in job opportunities for personal trainers.
The world is your oyster. Are you ready to take a bite?
Speak to the Focus Training team about getting started on your journey to a career in the world of fitness!