beer 926462 960 720

FANS DOUBLE CALORIE INTAKE DURING WORLD CUP

World Cup fans will double their calorie intake through indulging in fatty foods and salty snacks whilst enjoying the game.

As World Cup fever hits, they’ll consume an average of three pints, a bag of sharing crisps and a portion of chips each per game – stacking up an extra 2,544 calories a day.

So those die-hard fans who plan to watch all 64 games will scoff around 162,816 extra calories on top of their daily intake.  That’s around 670 bars of chocolate or 450 burgers.

Of course, getting together with our nearest and dearest to enjoy the beloved game has to be accompanied by a swig of something chilled and a few salty snacks – it’s all part of the bonding experience.

Though, many fans partial to a spot of footie food aren’t aware of the whopping extra calories they’re taking in.

According to a study, 75 per cent of men admit they never take note of what they are eating, claiming they are too busy to worry and not too unconcerned about calories.

One in six men believe they are allowed to eat between 3,000 and 5,000 calories a day, almost double the recommended 2,500.

And many reckon they’re okay to consume 53g of saturated fat daily, twice the daily recommendation.

Throw in the increase in portion sizes, specifically for sharing bags, and our tendency to enjoy snacks as a social activity, it’s no surprise that many fans will double their daily calories intake over the footie season.

These statistics come after the realisation that a third of people in the UK underestimate how many calories they’re taking in,  according to an analysis of Office of National Statistics data. (More on this here)

WHAT CAN WE DO?

Educating the nation on what the body needs to function effectively is crucial to crunching down on the calorie excess. It’s not about counting every single calorie obsessively, though a stronger understanding of exactly how much we’re eating, based on what we actually need, will make a huge impact in the number of diet and obesity-related health issues within the UK. Not to mention the 33,000 premature deaths linked to being overweight.

Our Obesity & Diabetes Specialist course will equip you with the tools required to plan and monitor effective programmes for the overweight and obese, as well as teach clients how to properly measure their calorie intake to avoid underestimating their daily eats. We’ll cover the nutritional basis of healthy eating, the physiology and psychology of dieting and educating calorie criminals on the proper analysis of food labels.

If you’re ready to help tackle obesity and diet-related illnesses, speak to the Focus team about our Obesity Specialist course, and get yourself prepared to shape the nation!

* A poll of 2,000 men, commissioned by Fitness First


WANT TO KNOW MORE?

Complete this form and one of our advisors will be in touch.