Becoming a Personal Trainer is one thing. Carving out a successful career in the competitive fitness sector is another. So we caught up with a few of our past students who are now fully qualified, successful fitness professionals to see what they consider to be the traits of a top trainer…
THEY’RE ALWAYS NETWORKING
A Personal Trainers is also a great salesperson. They have an eye for spotting opportunities and are always ready to make new connections. Whether they’re on the gym floor, out and about socialising or attending fitness events, they have a radar that seeks out that next new client, potential partnership or business referral.
Tip: If you’re keen to expand your network, keep an eye out for local fitness events, charity runs or even business networking events with a focus on health and wellness. Volunteer yourself to speak as a fitness expert to offer some food for thought. Make sure you take plenty of business cards and any promotional materials to leave behind. It’s unlikely you’ll sign up a new client on the spot, but you’ll be in the forefront of people’s minds when asked about personal training.
THEY SET EXPECTATIONS
It’s easy for many Personal Trainers to talk the talk in order to seal the deal with a new client. Though over-hyping what you’re capable of can only lead to disappointment, poor results and a bad rep.
Many of the best Personal Trainers generate business via word of mouth, so if a client doesn’t see results, you’re unlikely to get a glowing recommendation.
Tip: Instead of promising what you might not guarantee to deliver, tailor your services to your clients. Make their goals your goals and set expectations on what you will deliver for them, rather than what you can offer overall.
THEY PLAY TO THEIR OWN STRENGTHS
Recognise your strengths as a personal trainer and use them to your advantage. Do you smash small group sessions, or do you work better on a one-on-one basis? Are you down with teenagers, or do you prefer training adults? Highlighting your strengths, rather than hopping on whatever training wagon the rest of the world is on, will help you gain and retain clients.
Tip: Pick a training area you are familiar with. Strength and conditioning, padwork, HIIT training… Having an area of expertise will set you apart from your competition. Don’t try to be a jack of all trades. Find one or two areas you’re passionate about, and then educate yourself as much as you can.
THEY BUILD RELATIONSHIPS
Build relationships with your clients. Find out what they love, loathe, what they do for a living. Talking to your clients builds trust. Trust leads to long-term loyalty, referrals, and new business opportunities.
Tip: Keep the conversation light and professional. You don’t need to go snooping into the depths of their personal lives, just find out enough about them to connect on a personal level.
THEY DEVELOP THEMSELVES
The fitness industry is constantly evolving. If you want your personal training business to grow, it’s up to you to develop yourself.
Tip: Add extra qualifications to your belt to cut above the competition. Specialise in particular areas such as kids fitness, strength training or exercise referral.
Attend fitness events and webinars to keep ahead of what’s happening in the sector.
And take advice from credible fitness experts to help tailor your programmes and communication with clients. It all makes for a stronger brand you.