Brits Spending More On Fitness Kicks

Brits Spending More On Fitness Kicks

The average cost of a monthly gym membership is on the rise. Between 2014 and 2015, a typical membership increased from £40 to £44 per month, according to the European Health and Fitness Market.

Though as the price rises, so does the number of people signing up for memberships each month. For the gym-goer, money isn’t a factor when it comes to getting fit.

What you’re prepared to pay for your gym membership is based on the experience you want whilst there.

Those after a luxury lifestyle experience complete with pool, luxury comforts and readily available customer service, opt for the high end brands such as Virgin Active and David Lloyd, where they’re prepared to pay a more premium price for a higher quality experience.

Those that simply want a space to work out, with a selection of equipment that will get the job done, are happier to join the budget gyms, which leave out the fuss and fanciness, making for a more budget-friendly membership fee.

A typical gym membership at a range of UK Health Clubs is as follows…

  • 1Rebel – Canary Wharf, London: Up to £220 a month
  • Third Space – Tower Bridge, London: £125 a month
  • Virgin Active – Leeds: £51 a month
  • Fitness First – York: £38 a month
  • PureGym – Manchester: £21.99 a month
  • easyGym – Birmingham: £17.99 a month
  • Xercise4Less – Nottingham: £9.99 a month

Though whether it’s an elegant hotel resort gym, or a rough and ready budget club, gym members are less focussed on the money, and more set on the results. And they’re willing to pay to get them!

The Money-Makers

Over the past few years, a number of new fitness initiatives have sprung up, offering fresh new ways to get your fitness kicks. And Brits in their thousands are more than happy to pay for a go…

The indoor cycling craze, SoulCycle costs £24 for a 45 minute workout. Loved by fitness fans in their masses, they also sell a range of fitness clothing, including tank tops from £36 and sweatpants from £54.  SoulCycle groupies have been known to purchase entire outfits to truly show their loyalty to the craze.

Strength and conditioning programme, CrossFit is a group workout session led by a coach.  Whilst the cost of being  CrossFitter is higher than a membership at many budget gyms, fans are happy to pay upwards of £75 a month in Manchester and £220 for an unlimited monthly pass in central London.  CrossFit are deemed to be much more than a workout. They create a sense of community, instilling motivation, shared goals and new friendships. It’s a social club that gets you fit!

Personal Training has also been on the rise for the past few years, with no signs of slowing down. The value in working with a personal trainer is way bigger than working out on the gym floor – whether that floor is marble-coated or budget-friendly carpeted.

Personal Trainers can charge anywhere from £30 per session, going up to £80 in London. Clients aren’t just paying for an exercise plan or dietary advice. They’re paying for the one-to-one attention of an expert who will monitor, measure and coach them towards achieving their fitness goals. They’re paying for expertise, knowledge gained from dedicated study and research, and personally tailored programming.  The motivation and accountability clients get from a Personal Trainer isn’t something they’ll find on YouTube or in a generic health and fitness article.

The good news is, fitness is growing in popularity, thanks to the emergence of funky new ways to work out, and reputable fitness professionals to help people reach their goals. Now is a great time for fitness professionals, studio choreographers and gym instructors to tap into the growing trends, and make their mark as a leader in wellbeing. As we spend more and more on the latest ways to get our fitness kicks, it seems in the quest for the body beautiful, you really can’t put a price on fitness.

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